In this project, an extensive analysis of the renowned brand Nespresso was conducted, aiming to identify areas for improvement. Despite its substantial budget, our team has identified a handful of noteworthy areas for refinement. Additionally, we recognized and emphasized the brand's best practices, suggesting areas where they could further capitalize on their strengths. Our recommendations centered on five critical areas: content marketing, social media marketing, search engine optimization, search engine advertising, and website optimization.

This project has proven to be an invaluable learning experience for me, as it provided an opportunity to deepen my understanding of digital marketing tools and gain expertise in both social media marketing and search engine marketing. The document provided entails the marketing audit designed for Nespresso.