CLIENTS
HEMA
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Share
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Faun & Luna
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Loop Earplugs
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Samen Spelen
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SAIL Amsterdam
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10Clouds
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Cartesius
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HU University of Applied Sciences
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HEMA • Share • Faun & Luna • Loop Earplugs • Samen Spelen • SAIL Amsterdam • 10Clouds • Cartesius • HU University of Applied Sciences •
THE SOCIAL HUB
Branding | Stakeholder Management | Content
Developed and executed a campaign to boost traffic to The Social Hub B2B services page.
SELFISH ALTRUISM
Branding | Content | Entrepreneurship
Personal honors project aimed at increasing Gross National Happiness (GNH).
VANS CREATIVE
Design | Branding | Strategy
Created a communication campaign aimed to reposition Vans as an artistic art.
THE RED PALETTE
Event | Sales | Entrepreneurship
Launched a brand dedicated to alleviating loneliness among the elderly.
SAMEN SPELEN
Design-thinking | Interviews | Prototyping
Designed an inclusive tool that motivates children to participate in cooperative outdoor play.
SAIL AMSTERDAM
Design-thinking | Pitching | Teamwork
Developed and pitched concepts for creating a safe and welcoming atmosphere to attract new demographics at large-scale events.
10CLOUDS
Design | Branding | Strategy
Created a solution enabling students to form personal opinions more effectively while conducting research.
HOGESCHOOL UTRECHT
Design-thinking | Research | Teamwork
Co-developed a toolkit to support educators in collaboratively improving learning environments for diverse student needs.
Education
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Education *
Marketing Management
- Hanze University of Applied Sciences
Graduated with Honours and awarded Best Marketing Thesis.
Passionate about marketing communication and digital marketing, with expertise spanning omnichannel marketing and sales.
Built a strong foundation in market research, strategy, consumer behavior, branding & communication, CSR, and business economics.
Co-design Studio
- Studio Gans, Fundamentals Academy
Collaborated with industry experts to deliver design-thinking projects for real clients and companies.
Applied design-thinking methods in systemic and social design, design research, and developing impactful social innovations.
Focused on both professional and personal growth through collaborative projects.
National Youth Program
- German University of Technology
Selected among the top 100 students nationwide for academic excellence.
Completed a 14-day intensive program sponsored by the Diwan of Royal Court Oman.
Gained 4IR-related skills in digital communication, coding (C++), and robotics.
High School Diploma
- The International School of Choueifat
Completed A-Levels and AP exams in a culturally diverse environment.
Developed strong teamwork, discipline, adaptability, and a passion for psychology, computer science, and economics.
Graduated with a highly competitive national scholarship, awarded to the top 3% of students to pursue university studies abroad.